Why Citi?

Citi is a leading provider of managed identity services that help customers utilize digital credentials and signature technologies in a comprehensive and legally enforceable manner.

As a trusted partner to the world´s top corporations and governments in more than 100 countries, Citi is uniquely qualified to address identity challenges in establishing trust in B2B transactions by coupling our rigorous KYC processes with proven identity management technology to create value for our clients including:

• Greater visibility into the actions of authorized end users and their role as defined by internal processes;
• Control and governance over the access and activities of end users;
• Assurance of identity, nonrepudiation and document integrity to mitigate risk associated with sensitive business processes when transacting with business partners;
• By focusing our efforts in these areas, we are able to help our clients better manage their risk, while meeting their compliance and regulatory obligations.

Citi-issued, high-assurance digital credentials allow clients to verify "who", "did what" and "when" in online interactions. Citi´s role is that of a trusted third party. The value-add to clients is "bank-grade" process controls and KYC rules applied in the issuance process as well as banking system acceptance, liability for misuse and legal compliance.


To learn more, please download the "Why Citi?" brochure.